Bob Carter 75 pounds heavier at the beginning of his 50 City Trek

What do two Grammy winning drummers; a 270-pound self proclaimed “Phatboy”, a dog, and a StreetStrider – as seen on TV’s, The Biggest Loser – have in common? A daring ride in 50 cities and a passion to see America turn the tide in the fight against obesity! Bob “PhatBoy” Carter has embarked on a 50 city journey in 50 days. His journey began Sept 13, 2010 in Las Vegas, NV with press mobilized and on the story. Bob will call Sacramento, CA base camp beginning 9/18/2010 for three days, branching out to the Central Valley and Bay area markets from his Sacramento base camp at the Marriott Springhill Suites Sacramento Airport Natomas. Carter will be riding or “striding” rather his StreetStrider ETX 8R as seen on NBC’s hit reality show The Biggest Loser and calls his new ride the “SS Black Dawg”. Carter is riding to battle against Adult and childhood Obesity on the StreetStrider, the world’s first “mobile” elliptical cross trainer, set on a reverse trike platform, allowing for cambering and carved turns. Carter says, “I wanted to ride something that will catch people’s attention. I’m on a mission to get people to get off the couch and doing something healthy for themselves; we have to change the direction our country is going. I want to draw as much attention to this growing epidemic of obesity as possible. You will have to see my StreetStrider.” Having started his mission to improve his lifestyle in Jan ’10, “Phatboy” has already dropped 80 lbs and his goal is to lose another 45 lbs on his journey. Carter realizes this trip means more than a physical and spiritual rebirth. It represents an opportunity for him to raise awareness to the obesity epidemic in our country. According to a recent survey by the CDC 1 out of 3 adults are not just overweight but obese. Others are encouraged to join the movement. “Anyone with a passion for fitness and helping in the battle of the bulge is welcome to join. You can ride a mile, or all day with me. Do something healthy for yourself and families. Come on out and Stride with me.” If I can do it, anyone can! One Man, One Team, One Purpose! Media Contact: Kevin Miller info@phatboyriding.com 760.415.7342